Bodega – Endless Scroll

The latest record to arrive via the Rough Trade Shops subscription service (I wrote this a while ago, but don’t worry about it) is Bodega with Endless Scroll. This version is limited to 1200 copies on clear vinyl with a bonus CD and download code, which is nice.The band are from New York and the album was recorded and produced by Austin Brown of Parquet Courts and if you like them, you might well like this, although there are a 100 different influences seemingly informing the music, some I can’t quite identify, while others are easier to spot, such as The Fall or Wire. It’s an amalgamation of post punk, contemporary pop, hip-hop, krautrock, and folk-derived narrative songwriting which congeal into a rather pleasant mess, of sorts.

Guitarist/Vocalist Ben Hozier gave a track by track run through of the albums 14 tracks to DIY Mag, so rather than trying to interpret the songs myself and erring on the side of total laziness, here is that dissection:

How Did This Happen?!

This one is about the guilt of the cultural consumer.Said connoisseur is taking a stroll w/ curated streaming playlist past a demonstration of Hillary Clinton supporters (the day after the 2016 election).Instead of wagging his finger at the bad guys, he looks in the mirror and doesn’t like what he sees. I wrote this one two weeks before the recording session —-> I felt the album was missing both a high-energy opener and a track directly relating the ENDLESS SCROLL thematics to the ‘politics’ of the now (in the capitol hill sense of the term).

Bodega Birth

The record’s theme song. The start of a new relationship and a new band. Conversely, the end of a band (Bodega Bay) and other friendships. Born into by what consumes: 1. Musical Influences(destroying the past by stealing from it)…hence the classic rock citations(London Calling / Dark Side of the Moon), 2. The purchasing of a lifestyle(cultural consuming) and 3. Personal destruction that sparks when you play with the flame of life.

Name Escape

Observations from a night at Palisades (the now defunct Bushwick venue). The Smiths blare out of the P.A. as I chat with people I’ve seen hundreds of times but will never really know. The hard drive of the brain malfunctions (or maybe just needs more memory). Nikki in particular wanted to express the alienation she was feeling at rock shows. We were aiming for something both mechanical and spontaneous, like hip hop.

Boxes For The Move

This is me telling my old best friend through song what I could not in person. This one started out as a country-strummer barroom ballad that was later sculpted to become the stoned rainy night meditation it is. I believe it was this song that made Austin Brown want to record us.

I Am Not A Cinephile

Musically written in the style of Parquet Courts——> it started with me making up my own lyrics to their ‘Sunbathing Animal.’A bit of sacrilege from someone who is deeply committed to the dream of the modern cinema (using the camera and microphone to express thought). I love the world of Alfred Hitchcock but not the systems that allowed that world to be filmed (imperialism, racism, misogyny, capitalism).

Can’t Knock The Hustle

A Socratic debate I had with a co-worker at Chloes (the soft serve shop) several years ago. Deductive logic without context (in this case, Jay-Z’s) lead to disastrous results. Musically I wanted to do an arena rock anthem like how Wire would have it on Pink Flag.


Nikki’s ode to female pleasure and self-sustainability. She wrote the lyrics and melody a-capella over a primal drum beat and the band added riffs later. Live it tends to be either jovial/playful or violent and fierce, depending on the room.

Jack in Titanic

Learned male behavior from the movies and LP’s. My childhood idols: James Bond, Jackie Chan, and Jack (in Titanic). I later realised that my conception of what it is to ‘be a man’ derives from many aspects of these ‘heroes.’ As Godard once said: ‘At the movies we don’t think,we are thought.’ The song is a bit of a shapeshifter —-> depending on my mood it can be performed as satire, critique, romance, nostalgia, or all of the above.


Erotic idealism and what it’s up against. In my opinion the first track of the LP B-side is the most important position. That’s why I wanted Nikki’s ‘Margot’ there – as it best articulates the minimalism(guitar harmonics plus tom and bass) of the ENDLESS SCROLL palette. When she asks ‘What do you believe in? I have no idea what you still believe in’ I always wrack my brain.


I got a tiny tattoo on my wrist several years ago to wake me up whenever stuck in the muck of repetition. The tattoo lost some of its power over time so I wrote this song. This is the oldest melody on the record ——> I remember writing the first verse and the hook in the fall of 2013. The ‘Stare at Computer’ sections were copied and pasted (not literally)from another song that got cut from this record. For a while the working title for the LP was STARE AT COMPUTER.


A diss track to the Philosophy of Andy Warhol. A syllogism following his logic to its natural conclusion. All you have to do is take a look at the cesspool of Web 2.0 to see that he is the most influential artist of the 20th century.


On New Year’s Eve in 2007 my best friend Charlie drowned in the Charleston River. We had spent every day of that fall semester together; playing records and scheming plans for our great unformed rock and roll band at the University of South Carolina. I’ve been trying to write him a worthy song since then and only recently found the melody that felt like him.My favorite song to play.

Williamsburg Bridge

EXT. WBURG BRIDGE. SUNSET. Themes: vertigo, memory,lust, regret, longing, clarity.

Truth is Not Punishment

A protest song. A reminder to be open-wide. This one started as a Dylan-esque visual poem (with many more verses) but Madison and Montana urged me to make it more concrete. We were struggling to get the feel right during the recording until we ‘deleted’ our heady arrangement and played it as a speedy not-quite-hardcore train going off the rails. Live this one serves as a placeholder for spontaneous electric improvisation.


Endless Scroll

A1           ?!        

A2           Bodega Birth     

A3           Name Escape    

A4           Boxes For The Move     

A5           I Am Not a Cinephile      

A6           Can’t Knock The Hustle 

A7           Gyrate 

A8           Jack In Titanic    

B1           Margot

B2           Bookmarks        

B3           Warhol

B4           Charlie 

B5           Williamsburg Bridge       

B6           Truth Is Not Punishment             

Witness Scroll

1              Endlessly Scrolling           

2              Name Escape    


4              Can’t Knock The Hustle 

5              Mo Vanguard Revival    

6              Margot

7              Stain Glaze         

8              Gyrate 

9              Jack In Titanic    

10           Truth Is Not Punishment

My copy is a Rough Trade exclusive version limited to 1200 Copies on clear vinyl. Copies bought from Rough Trade come with a bonus live CDr packaged in a card sleeve. Includes a 28 page booklet and a download code for a digital copy of the LP. Track A1 printed on sleeve and label as ‘?!’ but also known as “How Did This Happen?!”

I read somewhere recently that Bodega are categorised as Art Rock, which is a category that doesn’t make much sense to me really. There are plenty of other categories available other than that one. Anyway, the album, I really rather like it. It’s one of those that has some quick hooks and some that build over time giving it some longevity. An example being ‘Jack in Titanic’ which I wasn’t keen on at first but it does get under the skin after a few listens and I found my self singing along during the commute home one evening. 

Where they will go from here I don’t know. There have been a lot of bands that have appeared from a cloud of industry acclaim and disappeared after one album, so there needs to be more of the same, but different, from Bodega or this may be all they do that’s of any listening worth. Hopefully they will succeed.

Rating: 8.6

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